Role Summary The Catchment Sales Manager drives broadband subscriber growth and oversees retail store operations in an assigned catchment. This role combines sales execution, local marketing, customer experience, and direct management of 7–12 off-roll field sales executives. Key Responsibilities Manage daily store operations, inventory, cash compliance, and customer escalations while driving cross-selling initiatives. Lead and govern field executives through daily performance tracking, clear field communication, and structured sales routines. Drive catchment growth by executing local BTL marketing, converting online leads, and partnering with RWAs and market associations. Coordinate with internal project teams and local partners (LCOs) to streamline broadband expansion and guarantee timely customer installations. Qualifications & Skills Background in frontline sales, territory management, or retail operations within telecom or broadband services. Demonstrated ability to lead off-roll field sales teams and manage local commercial partners. Strong analytical capability, basic MS Office proficiency, and a results-driven approach to execution.